Background - Karnataka Lingayat Education Society
About a 100 year work ethic makes KLE Society one of the most respected educational groups in India.
KLE Society’s Science & Commerce College is one of the newer institutions and is keen to build its unique identity.
The Brief
The brief was to go into the core of the KLE Society’s beliefs and create a world-class logo monogram for the college in Kalamboli, Navi Mumbai.
Our Approach
Like with everything that the KLE Society does, KLE Society’s Science & Commerce College is also fast building a reputation as a world-class institution.
The new logo of the college should thus reflect its ambition to be seen among the best in class
By bringing in elements that are associated with the best
Symbols from the Lingayat heritage
Indian mythology is replete with ancient religious symbols and iconography
The Shiva Lingam and Nandi (Lord Shiva & his mount/vehicle) are well-recognised icons of the Lingayat tradition
A perfect mixture of Philosophy & Mythology makes it a perfect logo within given areas
Nandi + Lingam + Rising Sun + Kalash (pot of ambrosia) + Olive Branch
Philosophy: Knowledge (rising sun) coming out of gyankalash spreading over a world for peace / victory
Mythology: Added Hidden symbols of Lingayat Culture Lord Shiva Lingam and Nandi